SWIRL quietly launched a loyalty program. 600 people signed up in 2 weeks.

Towards the end of the 2024 season, SWIRL quietly introduced a digital loyalty program with zero marketing—just a single poster next to the menu. Two weeks later, 600 people had signed up. Customers loved it, with many stating it was a highlight of their season.

They tried using physical punch cards two years ago but phased them out after just four months. Cards often got lost and needed reprinting, and some customers ended up carrying multiple cards. Despite this, regulars—those who came every week to try the new flavors—kept asking about bringing back the loyalty program.

SWIRL explored various ways to reintroduce a loyalty system, considering options like a passport-style booklet or membership card, but nothing clicked. They wanted something simple. Then, they discovered CHCKN.

With CHCKN, customers can now collect stamps using their phones, making it easy for staff to manage without needing an expensive custom app. SWIRL achieves a premium feel without the premium cost.

When an old customer brought in the physical punch card they phased out a while back, SWIRL transferred the stamps to the customer's new digital card on the spot—no hassle.

Although they haven't ventured into email marketing yet, SWIRL plans to use their growing list to offer early access to flavor and merchandise drops—which often sell out in minutes—and to build a VIP community through Instagram’s Close Friends feature.

What worked for SWIRL:

• ⚡️ Quick to launch

• 📱 Easy for both staff and customers

• 💸 Low-cost, high-quality solution

• 🔥 Fans love it