Turn repeat buyers into loyal customers across all channels

Roasters often think loyalty only applies to cafés or DTC stores, but most coffee customers buy from whichever location is convenient that week. CHCKN helps you connect all those scattered purchases into one unified loyalty experience.

Here are loyalty ideas that work across retail, DTC, markets, and wholesale partners:

1. Reward bag purchases no matter where they happen

Place a QR code on every bag. When customers scan it, they join your loyalty program instantly and log their purchase. This gives you repeat visits even if they buy from a shelf you don't control.

2. Offer a "try three blends" reward

Encourage exploration across your lineup. This works beautifully in grocery, markets, and DTC because customers already see variety but need a reason to branch out.

3. Give a perk for their fifth or tenth bag

Simple, punch-card style incentives feel natural with coffee. You don't need deep discounts. Even small, predictable rewards keep people coming back.

Because CHCKN lives in the customer's digital wallet, it stays beside their daily cards, instead of disappearing inside an app they won't open.

Build a real customer list (even if most sales happen in stores)

The hardest part of selling through retail and partners is losing the customer data. You might sell thousands of bags a month without knowing who is buying, what they prefer, or whether they're repeat customers.

CHCKN fixes this with two things:

• Instant signup through wallet cards

• Unified customer profiles that track behaviour over time

Customers scan your code once. From then on, every rewarded purchase builds your CRM, whether it's online or offline.

This gives you:

• Purchase history

• Roast and blend preferences

• Frequency patterns

• Clear identification of high-value buyers

Even modest data makes your marketing dramatically more precise.

Use automations to bring customers back more often

Most roasters rely on Instagram posts, emails, and occasional sales. The work is constant. The results depend on timing. And unless someone is already thinking about coffee, your message gets drowned out.

CHCKN automates the touchpoints that matter most:

1. Lapsed-buyer nudges

If someone hasn't scanned a code or placed a DTC order in 30 to 45 days, send a small incentive to re-engage.

2. Blend-based recommendations

If a customer frequently buys a light roast, send a targeted offer tied to your next closest profile.

3. Subscription warm-ups

Use automation to prompt subscription sign-ups or encourage customers to choose auto-ship after a few purchases.

These aren't generic "buy now" emails. They're behaviour-driven messages tied to actual purchase patterns. And they work.

👉 Email and SMS marketing strategies for local businesses that actually work

Use loyalty to support your retail and wholesale partners

Wholesale buyers want products that turn quickly and keep customers returning. When you add a loyalty QR or digital wallet card to your packaging, you give partners an advantage without asking them to change their workflow.

Your partners benefit because:

• Customers choose their store again to earn rewards

• Shelf rotation increases

• Your brand becomes a repeat-buy habit

You benefit because:

• Retail buyers become part of your CRM

• You can run campaigns without relying on retailers

• You finally know who is buying your beans and how often

This is especially powerful for farmers markets, specialty grocers, and boutique shops where hand-selling happens but follow-up rarely does.

Improve the unboxing and post-purchase experience

Roasters put a lot of effort into packaging, labels, and brand identity. CHCKN helps extend that experience into the digital layer.

Add a simple insert:

"Scan to join our digital loyalty card and get rewards on every bag."

From there, customers automatically enter your ecosystem, where you can:

• Reward them over time

• Recommend blends

• Send reorder reminders

• Convert them to your DTC store

If DTC is important to your business, this is the gentlest, most natural funnel you can build.

Make smarter decisions with customer insights

Roasters often make product decisions based on vibe:

"What's selling?" "What's trending?" "What did the shop owner say?"

With CHCKN, you get actual behaviour:

• Which customer segments spend the most

• Who is at risk of churning

• Who are your brand champions

• Which campaigns drive revenue

Insight leads to better roasting schedules, smarter marketing, and more predictable revenue across every channel.