Article

June 25, 2025

You don't need a marketing consultant. You just need a list.

Forget funnels. Forget consultants. You’re a small business. You don’t need 20 tools. You just need to start building a list.

A list of people who:

  • Like what you do

  • Live nearby

  • We are happy to hear from you

  • Want to come back

That's it. That's your goldmine.

Instagram ≠ a list

Instagram is great for growing brand awareness.
However, it doesn't tell you who your actual customers are.

You can't filter by "regulars."
You can't message just the people who came this week.
You're broadcasting. Not building relationships.

What makes a good list?

A good list is:

  • Direct (you can email or text them)

  • Qualified (they've bought from you)

  • Yours (not Meta's, not Uber's)

It's the difference between hoping someone sees your post…
…and knowing you can reach them at the perfect time.

Unfortunately, most businesses are list-poor

Marketing isn’t about ads.
It’s about relationships.

Your list is your direct line to the people who care most.

Start building it today — one visit, one QR code, one regular at a time.

A list of people who:

  • Like what you do

  • Live nearby

  • We are happy to hear from you

  • Want to come back

That's it. That's your goldmine.

Instagram ≠ a list

Instagram is great for growing brand awareness.
However, it doesn't tell you who your actual customers are.

You can't filter by "regulars."
You can't message just the people who came this week.
You're broadcasting. Not building relationships.

What makes a good list?

A good list is:

  • Direct (you can email or text them)

  • Qualified (they've bought from you)

  • Yours (not Meta's, not Uber's)

It's the difference between hoping someone sees your post…
…and knowing you can reach them at the perfect time.

Unfortunately, most businesses are list-poor

Marketing isn’t about ads.
It’s about relationships.

Your list is your direct line to the people who care most.

Start building it today — one visit, one QR code, one regular at a time.

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Ready to bring customers back?

CHCKN helps you reward regulars, grow your list, and make every visit count.

Ready to bring customers back?

CHCKN helps you reward regulars, grow your list, and make every visit count.